Applied Ontology Methods · The Body of Work
Eight Methods. One operating system upgrade for maximizing human performance.
Eight Applied Ontology Methods created by Paul Roth to transform the way leaders operate across the domains that determine authority, trust, growth, brand, time, selling, accountability, and results. Not disconnected programs — eight Methods within one operating system.
The Distinction
Most Methods tell you what to do.
RothMethods upgrades how you operate so you can tell you what to do.
Most performance work gives you another tactic or set of tricks. A better script. A better calendar. A better sales process. Those help - but if the same underlying operating patterns stay in place, the same problems quickly return.
You still avoid conversations.
You still dilute the messages.
You still renegotiate the promises.
You still sell from agenda instead of trust.
RothMethods helps you get underneath the tactics, techniques, triggers, tricks, and traps of normal conversations, and get to the level Paul Roth calls Being. Not as a philosophy. But as the source code shaping your performance.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
The Architecture
Being. Doing. Having.
Every Method works through the same practical architecture. Upgrade the way you operate, and performance reorganizes. This is not a new idea but it is a true idea.
Being
The way you being that shapes your actions even before action begins.
Doing
The conversations, commitments, and actions that follow from being.
Having
The results, recognition. and reward that fulfills future you produce.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
The Six Methods
Separate doors. One operating system.
Each Method must be engaged on its own — but they are strongest when they come together as one body of work.
01
BDM
Blindspot Discovery Method
Uncover the hidden machinery driving your patters of ineffectiveness and self-defeat.
The entry point into RothMethods. It makes visible the hidden operating patterns shaping how you decide, react, avoid, commit, sell, lead, use time, and become known — even after years of insight, effort, and success. Because what remains unseen keeps running.
Best for leaders who
Can see the pattern but still repeat it. Have done the work but still feel constrained by something underneath. Need a deeper starting point before applying the other Methods.
02
ASM
Advisory Selling Method
Transform selling into a trust-based conversation.
At its highest level, selling is the ability to create a conversation where truth, trust, commitment, and movement become possible. This Method transforms selling from pressure, performance, or agenda into a structured advisory conversation.
Best for top performers & leaders who
Need to sell a vision, offer, service, brand, or transformation. Resist selling because it feels like pressure or self-promotion. Want conversations that create commitment instead of compliance.
02
ASM
Advisory Selling Method
Transform selling into a trust-based conversation.
At its highest level, selling is the ability to create a conversation where truth, trust, commitment, and movement become possible. This Method transforms selling from pressure, performance, or agenda into a structured advisory conversation.
Best for top performers & leaders who
Need to sell a vision, offer, service, brand, or transformation. Resist selling because it feels like pressure or self-promotion. Want conversations that create commitment instead of compliance.
03
CLM
Collaborative Leadership Method
Lead from shared commitment, not positional authority.
Most leadership performance problems are not positional — they are relational. This Method builds the operating architecture for generating trust, shared commitment, and genuine accountability across the teams, conversations, and organizations a leader is responsible for.
Best top performers & leaders who
Lead teams where compliance has replaced commitment.
Need their leadership to generate trust rather than depend on authority.
Are moving into a new level of leadership responsibility.
04
CLM
Brand Positioning Method
Speaking a reality into existence that others echo.
Branding is the act of articulating who you are committed to being and if you are being true to yourself you brand has great power to influence an ever growing audience to learns to speak your brand to others.
Best for top performers & leaders who
Branding is not marketing. Marketing is what we say about ourselves. Branding is what others say about us once we have gone away. It is about educating an audience to spread the word that makes your brand a reality.
05
GGM
Game Generation Method
Define a game worth playing and worth winning.
Most people work hard inside games they did not consciously choose. The Game Generation Method helps leaders define the next level as a game worth playing and worth winning — one rooted in aspiration, contribution, commitment, and consequence.
Best for top performers & leaders who
Can feel the next level but have not clearly generated it. Are outgrowing an old business, role, brand, or identity. Want their work to become more consequential, not just more successful.
06
tnm
Time Navigation Method
Stop managing time. Start navigating commitment.
Time management assumes the problem is your calendar. Usually it is not. This Method upgrades the way leaders operate with time — so the week stops being a battlefield of recovery and becomes a field of committed movement.
Best for top performers & leaders who
Are constantly busy but not always moving what matters.
Let urgency override commitment.
Need a new relationship to chaos, priorities, promises, and action.
07
AMM
Accountability Management Method
Turn promises into power.
Accountability is not pressure, shame, or surveillance. It is the managed expression of commitment. This Method helps individuals and teams create structures where promises become visible, reliable, and alive — where integrity becomes operational.
Best for top performers & leaders who
Make promises that are not consistently lived.
Need follow-through without fear-based management.
Want commitment instead of compliance.
07
AMM
Maximizing Performance Method
Moving from a saftey zone of results into a whole new reality,
Maximizing performance is not about continuing to create incremental improvements what can be a good this. It is about taking your results to a level far beyond what you have ever imagined would be possible.
Best for top performers & leaders who
Maximizing performance sounds like a great thing until you must confront the profound discomfort that comes with producing so much more that is comfortable to produce.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Methods vs. Programs
The Methods are the IP. The Programs are how you engage with the work.
The Methods define the RothMethods body of work. The methods are called the Applied Ontology Methods because each one focuses on the challenges of being specific leadership, sales, brand, team, time, accountability, and performance challenges.
Start here to understand the architecture. Go to Programs to find the right path into the work.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Begin the Work
The patterns driving you will not change because you understand them.
Understanding is not enough. Another tactic layered over the same operating system is not enough. Start with the Method that matches the pattern you are ready to transform and it will naturally lead you to a new reality.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
Conversations
Real discussions, recorded and live, that go deeper than surface-level strategy.
RothMethods delivers Applied Ontology Methods for founders, entrepreneurs, and executives ready to transform performance by upgrading the way they operate.
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